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Simple mobile display
This is a visibility campaign only : advertising on the taxi bikes.
As with a typical taxi, journeys are paid for by the users.
The taxi bikes run from Monday to Saturday, in Geneva, Zurich and Basel.
This is a mobile and interactive advertising campaign. In addition to the display on the taxi bikes, interactions with customers take place (distribution of flyers, goodies, etc.). In this case, the journeys are free for users, offered on behalf of the advertiser.
The taxis bikes run from Monday to Saturday in all the big cities of Switzerland.